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When director Rod Milam came up with the idea for this gathering, he knew that he'd need to have an iconic piece of artwork to accompany the effort and marketing. So Rod turned to his friend Tom Seltzer and let him know about the idea for the party. The only instructions were, "Make the poster say 'U. City', 'New York', and 'Party'." Tom, being an artist, illustrator, and graphic designer, knocked it out of the park with only a still shot of the "Entering University City" sign from The Loop as reference. To check out how this was part of the inspirataion for this documentary project, read this blog post by clicking here.